A media outlet for topics related to healthy living, and particularly natural diets.

The Problem

The previous website was built on a custom PHP templating system with an unorthodox user interface. The result was a confusing experience for users, as well as a page linking hierarchy that sent mixed messages to search engines.

The Solution

The website was migrated into a Joomla content management system. This allowed the website to have a consistent user experience from page to page. It also gave us the capability to expand the website to include different types of software to engage users such as forums and recipes.

Performed keyword research and organized the page hierarchy in order to send clear and consistent information to users and search engines.

Technical Details

• Platform migration
• Joomla
• Keyword research
• Page hierarchy organization
• User interface overhaul