Viva Low Carb is a ecommerce website specializing in offering food products to individuals concerned with their carbohydrate intake such as diabetics and people with celiac disease.

The Problem

Viva Low Carb was having difficulty making changes to the website that would maintain consistency from product to product.

The sales report in their previous system were limited in number, type, and scope.

Previous webmaster relocated out of the country and became extremely unresponsive to requests, which often went months before fulfilling, if at all.

Page hierarchy was nearly flat, therefore not sending clear signals to search engines about content type and importance.

The Solution

The website was migrated from a .NET environment to Magento ecommerce for simplified inventory and improved sales reporting.

The page hierarchy was carefully planned to send clear messages to search engines for optimal search results.

We also implemented a carefully planned PPC campaign with ad copy that included regular A/B and multi-variant testing.

Technical Details

• Web Design
• Magento ecommerce
• Planned page hierarchy
• Keyword research
• A/B and multi-variant testing
• Conversion rate optimization