Low Carb R Us is a ecommerce website specializing in offering food products to individuals concerned with their carbohydrate intake such as diabetics and people with celiac disease.

The Problem

Low Carb R Us is owned and operated by the owners of Viva Low Carb. They observed that many of their customers wanted specialized bread products and were willing to pay a premium.

The Solution

They decided that this was an opportunity to increase their market share without altering their current brand reputation.

The brand new website was set up to run on the same instance of Magento for simplified inventory and sales reporting.

The page hierarchy was carefully planned to send clear messages to search engines for optimal search results.

We also implemented a carefully planned PPC campaign with ad copy that included regular A/B and multi-variant testing.

Technical Details

• Magento ecommerce
• Planned page hierarchy
• Keyword research
• A/B and multi-variant testing
• Conversion rate optimization