Kellyn Hodges, DMD, is an orthodontist with a practice located in Philadelphia, PA.

The Problem

Dr. Kellyn Hodges had a static HTML website that had been created many years before and did not fully take advantage of the modern capabilities of the internet. Dr. Kellyn Hodges also observed that her practice was slowly losing business to other orthodontists who had better internet presence.

The Solution

Built a brand new website with a custom written template driven PHP environment. Performed keyword research, optimized her website page hierarchy for clear messaging to search engines, and added multi-media content to engage users.

Optimized the website to maximize user conversion rates by ensuring basic contact information and office locations were easily accessible on all pages. Stylized the contact form for notice ability, and ensured its location on every page.

Technical Details

• Custom PHP environment
• Javascript utilizing the jQuery library
• Page hierarchy optimization
• Keyword research