Contemporary ballet company mixing classic ballet with contemporary costuming and music.

The Problem

The website was not performing as well in search engine traffic as expected. The individuals operating the website were not web professionals and did not have a content management plan, which resulted in inconsistent front-end architecture. This also resulted in a decreased desire to update the website as the back-end was difficult to navigate.

The Solution

Pro bono work for nonprofit. Needed SEO architecture overhaul, as the website was sending mixed signals to search engines about content hierarchy. Took over duties as the primary webmaster and implemented a content management plan. This plan resulted in content in the back-end being far more organized and easily navigated. This resulted in increased usage by content writers, as well as a more consistent front-end hierarchy.

Technical Details

• Built in WordPress
• Improved site page hierarchy

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